By
November 17, 2024
min read

Innovate or die going beyond the buzzword

“When people communicate and collaborate with each other, that’s when they become empowered and get a voice. And that’s when innovation happens.”

Innovate or die going beyond the buzzword

Listen to the Podcast

In this episode, we are joined by the award-winning global technology executive and best-selling author Alex Goryachev. With a resume that reads like a short history of technological disruption, Alex not only shares his expert knowledge on digital transformation as a sought-after speaker, but he also regularly contributes to leading media in the field.

Together with Alex, we try to get to the bottom of the big buzzword “innovation” and learn what key role communication plays in this context. If you also want to know the secret story behind sushi and what it has to do with innovation, but also why Alex believes that children are better innovators than adults, then you should definitely invest 30 minutes of your life and tune in to this episode – it’s definitely worth it.

The episode at a glance:

  • Alex’s 60-second introduction sprint (00:58:00)
  • 3 sentence starters (00:02:24)
  • Professional review of Alex’s time in the music industry and how the learnings he made during that time influenced his later executive career (00:03:48)
  • Going beyond the buzzword “innovation” – what’s really behind? (00:05:54)
  • Innovation & standards: An inside look at Alex’s work at the International Standards Organization (ISO) (00:07:50) in which we…
    • …learn what the ISO 56000 Innovation Management exactly is (00:08:24)
    • …take a quick spin on the innovation management principles of ISO 56000 (00:11:18)
  • The “Either-Or” game (00:12:45)
  • Innovate or die: About understanding and communicating the urgency of innovation (00:15:42)
  • Of course, we also take a look at Alex’s Wall Street Journal bestseller, Fearless Innovation, and talk about why most corporate innovation projects and initiatives are often doomed to failure (00:20:01)
    • The secret story behind Sushi and how it is connected to innovation (00:22:16)
    • Wikipedia – another classic example of innovation (00:25:58)
  • As a key takeaway, Alex’ shares his personal top tools you should definitely keep in mind to build and lead global cross-industry business & technology teams (00:29:00)
  • A look into the future: How Alex thinks the innovation landscape will change in the next years (00:33:36)
  • A brief preview of Alex’s upcoming top topics on his personal radar (00:35:15)
  • The Innovation Rockstar Moment (00:37:00)

This podcast originally appeared in Innovation Rockstars on May 30, 2022

Ready to bring these AI insights to your organization? Alex Goryachev delivers AI innovation keynotes and strategic AI advisory to help business leaders navigate the AI landscape with confidence.

Alex Goryachev on stage delivering an AI keynote to a live corporate audience

Why Audiences Love Alex

Eye-opening, refreshingly human, and capable of building a shared vision around agentic AI — that's how leaders at Coca-Cola, AWS, and Disney describe Alex Goryachev's AI keynotes and employee innovation workshops.

01

No canned AI keynotes

Across 310+ keynotes on 6 continents, no two have ever been the same. Alex builds every talk around your audience's challenges, industry, and goals — from agentic AI strategy to innovation culture.
02

Innovation for everyone

Alex turns AI into practical concepts — not techspeak — that land with HR, sales, marketing, and engineering alike. It's the same approach he honed building innovation centers across 14 countries, bridging cultures and generations.
03

Value beyond the stage

Most keynotes fade by Monday. Alex's leave teams with actionable frameworks from his WSJ-bestselling book Fearless Innovation — and optional workshops turn that momentum into lasting innovation habits.
04

Expertise with real ROI

A practitioner, not a futurist, Alex led a $1.1B innovation portfolio at Cisco — and runs his keynotes the same data-driven way. He uses AI to analyze pre-event sentiment to shape content, then delivers post-event metrics so you can see the ROI.
05

Flexible engagements

Live on stage, on webinars, or at virtual events — Alex delivers in whatever format fits your requirements. Whatever the setting, 98% of audiences say they would recommend him.

Request Alex's availability for your engagement. From Silicon Valley to Singapore, and everywhere in between.

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Frequently asked questions

If you don't see what you need, message Alex directly via the form below — answers usually within one business day.

What is the ROI of an AI keynote for an enterprise?

The ROI of an AI keynote is alignment: one hour that gets hundreds of leaders moving in the same direction on AI, replacing months of internal debate. Alex Goryachev's sessions earn a 98% would-recommend score because audiences leave with concrete next steps, not hype. As a Forbes contributor and former Cisco innovation executive, he ties every insight to business outcomes. Compare formats on the Work with Alex page.

How should enterprises start with agentic AI?

Start with one high-value workflow, clear governance, and an executive owner—then scale what works. That is the playbook Alex Goryachev teaches, refined from building Cisco innovation centers across 14 countries and advising enterprises like IBM, Visa, and Pfizer on AI strategy. He helps leadership teams skip the pilot-purgatory phase that stalls most AI programs. Begin with an executive briefing through the Work with Alex page.

How does Alex Goryachev address AI governance and risk?

Alex treats AI governance as an innovation accelerator, not a brake—clear guardrails are what let enterprises scale agentic AI safely. His AI insights help shape how the California State University system approaches AI and AI governance, and he brings that same framework-first approach to boards and executive teams. With 310+ keynotes across 6 continents, he makes governance practical, not theoretical. Book a governance-focused session via Work with Alex.

What does a Fortune 500 company get from an AI keynote?

A Fortune 500 AI keynote should leave executives with a shared language, a prioritized agenda, and urgency to act—not just inspiration. Alex Goryachev, WSJ-bestselling author of Fearless Innovation, delivers exactly that, drawing on enterprise work with Disney, AWS, Dell, Cisco, and Amgen. Every keynote is customized to your industry and AI maturity. Request a tailored outline through the Work with Alex page.

Why hire an AI practitioner instead of a consulting firm?

A practitioner gives you decisions in days, not decks in months. Alex Goryachev led innovation strategy inside Cisco—including innovation tracks for 3 Olympic Games—so his guidance comes from shipping AI programs, not observing them. Enterprises like Google, IBM, Pfizer, and Visa bring him in precisely because he compresses consulting-firm timelines into actionable executive sessions. If you want momentum over methodology, Work with Alex directly.

Who is a top advisor for enterprise AI adoption?

Alex Goryachev is a top advisor for enterprise AI adoption, combining operator experience with board-level strategy. As Cisco's former Managing Director of Innovation Strategy, he ran a $1.1B portfolio and built innovation centers across 14 countries, and he now advises enterprises on agentic AI and governance. Unlike consultants who study AI, Alex has deployed it at global scale. Start with a discovery call through the Work with Alex page.